This is a printed article from GenevaLunch.com. Visit the site online at http://www.genevalunch.com.
The moo saga at Lift07, part 2
Submitted by Ellen Wallace on February 10, 2007 - 18:30.
I was a little over-excited the other day when a package with moo cards, ordered on flickr, arrived. I was heading out the door to the start of the Lift07 conference and I wanted to hand out the cards as alternative business cards. My business cards have too much information on them for most people I meet, who really just need the address of GenevaLunch and a way to find me by e-mail.
When you live in a tri-lingual country like Switzerland where people write their titles three times and often include all their phone numbers, you find that you need a magnifying glass to read all the information on a typical card.
The conference had 550 people registered - that's a lot of business cards to hand out to people who don't want to know that much about you. Moo cards are the perfect minimalist business cards.
Moo cards from flickr photos, at Insomniac cafe-bar in Geneva, for Lift07 pre-conference drinks party
I took two boxes of 100 cards to the pre-conference drinks session GenevaLunch co-sponsored with the city of Geneva, at a fun bar called Insomniac in the Carouge part of Geneva. I had the bright idea of punching holes in them then tying them onto a wine glass with a ribbon. Party favors of a sort.
Ouf! Only one moo card was tied to a glass, and the rest were laid out, to save on labor.
Tying the first one onto a wine glass drew a crowd of about five people who all had advice to give because it was clear that people were gohing to grab glasses faster than I could tie. I think it was Philippe Tarbouriech who suggested it made more sense to just line them up on the bar, near the glasses.
More moo cards from flickr photos, at Insomniac cafe-bar in Geneva, for Lift07 pre-conference drinks party
Lift07 people at the pre-conference party
They disappeared almost as fast as I could set them down around the room and GenevaLunch's moo cards were definitely a conversation piece. The organizers, when they thanked me for being a Lift07 sponsor reminded people to take a moo card so they could find GenevaLunch when they got home.
Lift07, pre-conference party, the people
And the cards were equally fun at the conference itself, where small crowds often gathered when someone would ask for my business card and I handed these out.
"Oooh, can I choose one?" was a common reaction, and people would pull out a little batch and select the photo they liked.
The nicest part was finding that several other people had moo cards, often with their company logos or their blog addresses - swapping cards made us all feel like kids, which made the conference that little bit more fun.
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I was a little over-excited the other day when a package with moo cards, ordered on flickr, arrived. I was heading out the door to the start of the Lift07 conference and I wanted to hand out the cards as alternative business cards. My business cards have too much information on them for most people I meet, who really just need the address of GenevaLunch and a way to find me by e-mail.
When you live in a tri-lingual country like Switzerland where people write their titles three times and often include all their phone numbers, you find that you need a magnifying glass to read all the information on a typical card.
The conference had 550 people registered - that's a lot of business cards to hand out to people who don't want to know that much about you. Moo cards are the perfect minimalist business cards.
Moo cards from flickr photos, at Insomniac cafe-bar in Geneva, for Lift07 pre-conference drinks party
I took two boxes of 100 cards to the pre-conference drinks session GenevaLunch co-sponsored with the city of Geneva, at a fun bar called Insomniac in the Carouge part of Geneva. I had the bright idea of punching holes in them then tying them onto a wine glass with a ribbon. Party favors of a sort.
Ouf! Only one moo card was tied to a glass, and the rest were laid out, to save on labor.
Tying the first one onto a wine glass drew a crowd of about five people who all had advice to give because it was clear that people were gohing to grab glasses faster than I could tie. I think it was Philippe Tarbouriech who suggested it made more sense to just line them up on the bar, near the glasses.
More moo cards from flickr photos, at Insomniac cafe-bar in Geneva, for Lift07 pre-conference drinks party
Lift07 people at the pre-conference party
They disappeared almost as fast as I could set them down around the room and GenevaLunch's moo cards were definitely a conversation piece. The organizers, when they thanked me for being a Lift07 sponsor reminded people to take a moo card so they could find GenevaLunch when they got home.
Lift07, pre-conference party, the people
And the cards were equally fun at the conference itself, where small crowds often gathered when someone would ask for my business card and I handed these out.
"Oooh, can I choose one?" was a common reaction, and people would pull out a little batch and select the photo they liked.
The nicest part was finding that several other people had moo cards, often with their company logos or their blog addresses - swapping cards made us all feel like kids, which made the conference that little bit more fun.